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Pi-Vit® Piwen® Launches on Ali Health Pharmacy: Rethinking Eye Health Care from Vitreous Nutrition
Created on 08.20
Recently, the Italian eye health nutrition brand Pi-Vit® Paiwen® officially entered the Alibaba Health Pharmacy overseas store. For Pi-Vit, this is an upgrade in channels; for consumers, it means that a relatively professional eye nutrition field has begun to enter daily health consumption scenarios in a more convenient way.
For a long time in the past, when people talked about eye health, the focus was often on vision, myopia degree, and daily eye usage habits.
However, with increasing age and prolonged exposure to electronic screens such as mobile phones and computers, more and more people have begun to notice more subtle eye changes: eyes easily fatigue, visual status changes, and occasional floating small black spots appear in front of the eyes...
These seemingly common phenomena have also brought a previously unfamiliar eye structure into view - the vitreous body.
Why is the vitreous body worth attention?
The vitreous body is located between the lens and the retina, and is an important transparent gel-like tissue inside the eyeball.
It is not static.
With increasing age, the vitreous body may gradually undergo physiological changes such as liquefaction and degeneration. High myopia, prolonged eye use, and photo-oxidation and other factors may also be related to changes in the vitreous body's condition.
When certain changes occur in the vitreous body, some people may see small black spots, lines, or floating shadows in front of their eyes, which is commonly referred to as the "floaters sensation."
Therefore, eye health management is not just about focusing on vision itself, but can also further focus on the nutritional needs of different tissues of the eye.
This is precisely the entry point that Pi-Vit® Paiwen® has chosen.
Rather than broadly discussing "eye protection," Pi-Vit focuses its product direction on vitreous nutrition and care, designing nutritional combinations based on the structural characteristics of the vitreous body to support daily eye health management.
What is the formulation logic behind Pi-Vit® Paiwen®?
The core approach can be summarized in two directions: supporting vitreous structure + providing antioxidant nutrition.
The important structural foundation of the vitreous body is closely related to components such as collagen and hyaluronic acid. Therefore, Pi-Vit utilizes BioCell Collagen, a patented collagen complex formula based on over 20 years of clinical research in the United States, which includes Type II collagen, chondroitin sulfate, and hyaluronic acid. The complex is prepared using leading patented technology to enhance absorption in the body and is a US-certified food ingredient.
In addition to structural support, the product also includes grape seed extract and vitamin E. Among these, grape seed extract contains a high proportion of proanthocyanidins, while vitamin E provides fat-soluble antioxidant nutrition. These two types of ingredients form an antioxidant combination in the formula from different perspectives. Additionally, magnesium and vitamin B6 are added as synergistic nutritional components.
Therefore, Pi-Vit does not simply stack multiple nutrients, but rather forms a relatively clear formulation structure centered on vitreous care:
Using collagen and hyaluronic acid as structural support, with grape seed extract and vitamin E providing antioxidant nutrition, supplemented by other synergistic ingredients.
This is also the core aspect that distinguishes the product from ordinary comprehensive nutritional supplements.
Developed and manufactured in Italy, Pizeta Pharma behind Pi-Vit was founded in Perugia, Italy, with business covering dietary supplements and medical devices, with a key focus on eye health.
The company has been deeply rooted in Italy for over a decade, with products sold in local pharmacies while continuously expanding overseas markets, and products are currently sold to more than 20 countries.
In the professional field, Pizeta Pharma has also long participated in international industry exhibitions such as CPHI and Vitafoods Europe, maintaining exchanges with the global nutrition, health, and pharmaceutical industries.
In the Chinese market, Pi-Vit has ten years of usage experience and has established a certain level of brand recognition and consumer base.
This entry into Ali Health marks an important milestone in Pi-Vit's development in the Chinese market.
Importantly, a brand focused on vitreous nutrition and care has begun to gain more stable content dissemination and consumer touchpoints.
The real value of health management lies not in seeking answers after problems occur, but in building a more proactive management awareness in daily life.
What Pi-Vit hopes to do is to provide a specific product choice for this awareness, starting from the niche direction of vitreous nutrition.
Helping more people understand "vitreous care"
From "seeing clearly" to paying attention to eye health, from focusing solely on vision to further understanding the vitreous body, people's understanding of the eyes is becoming deeper.
This focus also constitutes the brand's most distinctive characteristic.
In the future, the brand will continue to explore products and concepts in the eye health field, allowing more consumers to understand the vitreous body, learn about vitreous nutrition, and establish a more scientific and rational daily care mindset.
After all, every scene our eyes have accompanied us to see deserves to be treated with care.
Pi-Vit Paiwen, youthful eyes, starting with vitreous nutrition.
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